Where Does the Stress Go?

In this Lincoln world, stress is a mischievous energy driving odd little phenomenas to happen to unsuspecting people. The stress is omnipresent, even if it manifests as inconsequential moments.  But that's not the case for our driver. For her, the Lincoln Aviator has become a sanctuary where the stress disappears. Every Lincoln is carefully designed and crafted with the well-being of its driver in mind, every detail carefully considered, from the exterior to the interior cabin. So if Lincoln drivers are so well equipped that their stresses slip away, that leaves us to wonder, where does the stress go? 

Agency: Hudson Rouge

Art Direction: Yours Truly

Copywriter: Jaclyn Denomme

Director: Jake Scott, RSA Films

DoP: Tobias Schliessler , ICM Partners