The All-New 2024
Lincoln Nautilus® Hybrid
2024 Global Automotive Marketing Awards Winner - Best Corporate/Brand Identity Campaign
With a new focus on tech, the All-New 2024 Nautilus Hybrid is Lincoln's answer for drivers seeking an elevated driving experience. The hero feature, a coast to coast, 48-inch Panoramic Display provides vital information as you command the road, and its also fully customizable. Our team wanted to show you the world you could build right in front of your own eyes. Dive into the wide world that Lincoln has to share with you.
Agency: Hudson Rouge
Art Director: Yours Truly
Copywriter: Jackie Ling
Director: Sebastian Strasser, RESET
DoP: Hoyte van Hoytem, United Talent Agency
Discover a Wider World
We aimed to show off the versatility available to Lincoln drivers with the All-New Nautilus. This includes the option to spontaneously chase new horizons with the hybrid powertrain. Where will you go next?
What's that song?
From the first day of our campaign, we saw one question pop up again and again... People were emphatically demanding to know where they could hear our custom song. It only existed in a :30 format at the time, but we couldn't deny this wave of attention so we decided to feed the fans. Our incredible partners produced a full track that is now streaming on all platforms and with the help of a scrappy team, we also put together a simple music video to accompany the tune.
Read more about it on AdAge here and stream the song at the link below.
Music House: Heavy Duty Projects
