citizenM | An American Breakthrough
When this Dutch hotel chain was looking to break into the American market, we jumped at the chance to introduce them to the States with a youthful and lighthearted approach. We took advantage of their striking city views and shot on location in their Bowery property to create a suite of assets to deploy across various social and digital channels.
Agency: Hudson Rouge
Photographer: Ture Lillegraven, Anderson Hopkins
Creative Director: Gong Liu
Art Director: Yours Truly
Copywriter: Brett Minieri
