A Nephew's Wish 

Lincoln wanted their annual winter sales event campaign to stand out amidst a sea of cliche seasonal ads. So, we focused our story of connection on a less familiar, yet all-too-relatable family dynamic. This story follows the transformation that takes place between an eager-to-please nephew and his wife’s formidable, elderly aunt as they journey home for the holidays together.

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Agency: Hudson Rouge

Art Director: Yours Truly

Copywriter: Jackie Ling

Director: Marcus Ibanez, Iconoclast

DoP: Linus Sandgren, United Talent Agency