The 100 Faces of Lincoln 

To celebrate Lincoln’s 100th anniversary, we want to honor their legacy, and look toward the future by shining a light on our greatest source of inspiration, the drivers. 

Over the course of a year, we took a collaborative journey with a diverse group of creators, artists, entrepreneurs, and auto enthusiasts who share and reflect the brand's values and passions (music, design, travel, and wellness.) 

Together, we created an ongoing social campaign that captures and shares authentic vehicle and brand experiences in a wide array of perspectives and styles. Our goal was to create dynamic, engaging, and culturally-relevant content that expands Lincoln’s reach to new audiences, strengthens our connections with existing owners, and builds awareness and anticipation around our move toward a fully-electric future.

Agency: Hudson Rouge

Art Director: Yours Truly 

Copywriter: Jackie Denomme